In order to meet the demand for high-quality fruit and vegetable (F&V) products. a wide variety of novel non-thermal processing (NTP) technologies are under development. This study used a qualitative focus group approach to investigate consumers’ perception and attitudes towards non-thermally processed F&V products among young (18–30 years old) and middle-aged (45–60 y. o. https://parisnaturalfoodes.shop/product-category/vit-e-12/